How refreshing in this world of information and sensory overload to stubble across some Simplicity
Ten Undies is chanelling just that. Simple colour palette, easy sizes and a focus on key styles.
More and more it seems we are looking for brands that do one thing really well and resist from trying to offer everything to everyone, it makes shopping so much easier.
In the lingerie market this is particularly important as no other product development process (perhaps shoes) takes as long and is so complex, so any simplification is welcomed. This is especially important if you have just started up as it takes time for customers to trust you with their intimates.
Brands such as SPANX, Fantasie, Freya are all success stories of simplicity lets hope we see many more in the future.