Saturday, 30 June 2012

Kriss Soonik - A Lingerie Tea Party

The Lingerie Collective event starts tomorrow, it's the first show of the season for designers to launch their Spring/Summer 2013 Collections to the buyers and press. 
This designer lingerie show has become a great showcase for up and coming designers and also the best of more established small businesses. 

Last week I was lucky enough to catch up with the lovely Kriss Soonik to chat about her lingerie/loungewear label and to have a sneak peek at her new collection launching tomorrow at the Lingerie Collective. 
Following the successful launch of her bridal underwear collection for Spring/Summer 2012 the exciting news is Kriss will be launching a brand new Swim and Beach Collection at the show. Expect her signature shapes in chic, modern colour combinations. I'm putting in an order already!
What makes Kriss Soonik unique to me is her commercial approach to multi functional design within her garments and how she challenges her customers to experiment and to try out new ways of wearing her pieces. 'Underwear to Outerwear' as a statement doesn't really cover it, it's less about exposure and more about exploring your individuality and not being restricted by an 'underwear' label.
Kriss really is the best advert for her collection, she makes the  styling of her pieces into an outfit look effortless. For some of us it may take a little bit more effort but is well worth it to achieve a look that sets you apart from the crowd.

shop KRISS SOONIK here


1 comment:

  1. I love Kriss Soonik, I worked for her in some promotional event and some advertising.

    bye Janeli


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