Hmmmm smart thinking Araks
☆
Give you friends and workmates some underwear and get them to photograph them in their own style and then use them for your lookbook, genius.
Of course it does help that the friends and fans of the Araks brand include Alexa Chung, Harley Viera-Newton and Michele Williams.
But hey, if you got it flaunt it
And my very favourite pic has to be this one
oh shop it
www.araks.com
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