Wednesday, 14 March 2012

Frou Frou Boudoir: A New Frou

As the last rays of Saturday’s gorgeous sunny afternoon in London faded, we dropped by a secret screening of the new collection for online boutique Frou Frou Boudoir.

After exiting our cab in an area ringed by concrete freeway flyovers, I succumbed to a moment of confusion, however quickly recovered as, beyond an unmarked door, a red-carpeted catwalk, champagne and cupcakes awaited...

Following a quick trip to the bar and a chat with the charming Sidonie Sandrine (fashion stylist and creator of Frou Frou Boudoir), we took our seats just as the show started…

Comprising of five visually distinct “moments”, the show began with pastel baby blues and candy creams: a series of embroidered silk nightslips. The second scene swimwear, was eclectic featuring lots of retro inspiration in the prints and the shapes (loved the high waist floral bikini!). 
It was however, the lovely 20s-inspired collection in the third scene that was my favourite. A beautiful nude mesh bra with geometric embroidery, with matching high waist sheer and solid panelled embroidered knickers had me swooning.

Next,a short babydoll night slip with nude mesh panels and black binding, was also a head-turner. And no wonder, in a post-industrial factory building, it was somehow fitting that the decorative expression of the machine age, art deco proved the highlight of the day. launching 31st March 2012

this was written by the lovely Katie Atkinson, you can find the stuff she likes here:

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