Tuesday, 27 March 2012

The Future of Fashion: Westfield London

This morning I popped into Westfield London to experience their Future Fashion Shopping Experience.
It's a digital style event aiming to connect the digital shopping world with tradition retail store enviroment. 
The hot topic of the moment! 

There are Five zones to choose from a 3D fashion show, Styling Cubes, a Fashion Lounge, Beauty Masterclasses and a PhotoBooth

Get there quick for advice on new makeup trends and hairstyles,  industry secrets and mini facials and massages in the Beauty Masterclasses.

  You can share your latest purchases instantly with you friends through facebook in the PhotoBooth.

The 3D fashion show showcases the latest trends while the models walk towards you almost out of the screen towards you. It's quite a new experience especially emerging out of the darkness into the blinding sunlight in Westfield.

You can create you own digital moodboard using an edited selection of clothing and accessories in the latest trends and . It's really fun and when your done you email it to yourself or post on facebook. I did create one but I couldn't quite get the hang of proportion on the huge screen so needless to say it wasn't my finest work and I will not be sharing it. 

Finally, book up for various style talks by the Grazia team in the Fashion Lounge. 
I am definately going to pop back later today.

Future Fashion runs from March 27th to April 1st and then moves to Westfield Stratford April 4th to 9th

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